Saturday, 19 September 2020

The Catalyst | Jonah Berger

 Jonah Berger, the author of New York Times bestsellers Contagious and Invisible Influence brings a revolutionary approach to changing anyone's mind in his book “The Catalyst: How to Change Anyone's Mind”.

Everyone has something they want to change. But change is hard. Often, we persuade and pressure and push, but nothing moves. He tries to find the answer to that question “Could there be a better way?” in his book.


This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?"

Friday, 11 September 2020

The Art of Being Indispensable at Work | Bruce Tulgan

What's the secret to being indispensable a true go-to person in today's workplace? Bruce Tulgan, the author of the book “The Art of Being Indispensable at Work” analyzes, provides vignettes, and summarizes for us the essence of how to be that indispensable go-to person. Do you want to be a better leader, a better performer, perhaps number one in your peer group? Read this book.

This book could be the most practical and immediately usable book I have ever read. With this guide, anyone can start building an upward spiral of real influence.