In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.
When
it comes to decision making, our brains are flawed instruments. But given
that we are biologically hard-wired to act foolishly and behave irrationally at
times, how can we do better? A number of recent bestsellers have
identified how irrational our decision making can be. But being aware of a
bias doesn't correct it, just as knowing that you are nearsighted doesn't help
you to see better. In Decisive, the Heath brothers, draw on extensive
studies and stories...
